Castro Capital

Oct 25, 2023

Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!

Client
Beyond Brewery
Year
2022
Challenge

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Elevating the brand to new heights with impeccable design and strategy.

Elevating the brand to new heights with impeccable design and strategy.

Next project

What do you think?

Leave a Reply

Your email address will not be published. Required fields are marked *

More notes